In class today, 12/11/17, we discussed the aspects of what makes Ready Player One an appealing text to its audience. Our objectives for today were to analyze the marketability of nostalgia in film and text and also to apply the three-act structure to film and text, although our primary focus in class today was the first objective. We defined the words marketability and nostalgia to gain a better comprehension on them. We defined marketability as to be able to sell and nostalgia as a longing for the past. We used these terms to analyze the two Ready Player One trailers, which we watched in class, to see the difference in marketability between them and the nostalgia factors. In the first trailer, we noted many examples of nostalgic inputs, such as “Pure Imagination”, Akira, Iron Giant, Deadpool, and Delorean. After watching the trailer twice, the class discussed how not everyone will be able to catch all the factors of nostalgia that’s been included, while other may be able to. However, in the second trailer, we noted a more emotional appeal, seen through the mentions of dead parents, romance, explosions, and Halliday’s message. This class work was all in preparation for the essay on Wednesday.
Just as the marketing for Ready Player One is focused on nostalgia, all movies have their own marketability factors that work with the premise of the film. All films must consider their audience when it comes to its marketability. The target audience that’s desired is really what will determine how a film will be marketed For example, when looking at the Movie series of Harry Potter, the marketability uses totally different factors to hit its target audience. Harry Potter focuses on its Action and Science-Fiction factors to enhance its appeal to the audience it’s intended for.
Just as the marketing for Ready Player One is focused on nostalgia, all movies have their own marketability factors that work with the premise of the film. All films must consider their audience when it comes to its marketability. The target audience that’s desired is really what will determine how a film will be marketed For example, when looking at the Movie series of Harry Potter, the marketability uses totally different factors to hit its target audience. Harry Potter focuses on its Action and Science-Fiction factors to enhance its appeal to the audience it’s intended for.
Clear details of the structure and lots of information about our learning in class
ReplyDeleteNice transition into marketing for other movies (w/ nostalgia), but would have liked that to get more specific sooner. In other words, instead of waiting until the end to mention HP, you could have shown us how/where/when HP uses nostalgia as a form of marketing (which it TOTALLY does)